We have three initiatives to revitalise Oga as a sake Mecca, visited by people from all over the world.
1. Creation of a special zone for sake Japanese law heavily restricts new licences to brew sake, which prevents people with a passion for brewing from entering the industry. By changing the law and breaking down the barriers to entry, we can create a future for young brewers.
2. Making Oga a sake city By turning Oga into a “Sake Special Zone”, where new applications for sake production licences can be made on an experimental basis, we are promoting the “Sake City Concept”.This attracts brewers who want to become independent. In addition to sharing brewing and management know-how with young brewers with a passion for sake, the project will also begin to address the issue of abandoned land in the region and contribute to the maintenance and development of terraced rice paddies, one of Oga’s proudest landscapes.
3. Fostering human resources for the future of the region We do more than just hire talented people. By providing equal opportunities for everyone to take on challenges and grow, we aim to employ a large number of local young people who will go on to become independent and build the future of Oga. We are committed to becoming a company that can produce many such new talents.