The Oga Peninsula juts out into the Sea of Japan in the northwestern part of Akita Prefecture. Driving along the coastline, you can see the contrast between the blue sea and the sky, and the horizon tinted by the setting sun. Warm and cold currents collide on the peninsula, resulting in an abundance of seafood in Oga. The most famous is hatahata, a winter delicacy that comes up in large numbers when the snow begins to fall and the thunder starts.
On New Year’s Eve in Oga, young men wearing terrifying masks go from house to house shouting “Is there any child crying?” This is a folkloric event that welcomes a messenger of the gods who brings good harvests and fishing, which is one of the UNESCO Intangible Cultural Heritage sites.
2.5 million people visit Oga every year, but most of them just drive around and leave. In order to revitalise Oga as a tourist attraction, we are taking on a variety of projects that go beyond sake brewing.